Concentration or diversification ?

Many time without writing in my blog ……

I come back to this world with something really useful for the companies ” CONCENTRATION / DIVERSIFICATION when we decide go out to the foreign markets . It is not an easy task ¡¡¡

jumping to the foreign market
jumping to the foreign market

When we choose to do a market expansion , it involves an allocation of much effort among several markets . The major alternatives will be concentration or diversification ; A concentration strategy on a small number of markets or even a diversification strategy , a growth in a large number of markets with the stages of international market expansion.

They re applicable to market segments or even to total markets ; it will depend on the resource commitment the international marketer of the firm is able to make . We ve 2 options : a dual-concentration strategy and dual-diversification strategy ; a dual-concentration strategy , the efforts are focused on a few segments in a limited number of countries . A dual-diversification strategy , the entry is to most segments in most available markets . The first strategy is a strategy for the small firms or even firms that sell specialized products to clearly definable markets . The second strategy is a strategy for the large companies which are oriented to consumer companies that have sufficient resources for broad coverage.

Market concentration/ segment diversification opts for a limited number of markets but for wide coverage within them putting emphasis on company acceptance.

Market diversification/ segment concentration involves the identification of a segment  in the world to which the company can sell without major changes in its marketing mix .

Factors that affect to the expansion strategy can be related to markets , mix and company .

For example market growth rate, sales stability, economies of scale in distribution, need for adaptation of the product and so on .

Beatriz M.

 

Marketing control , why?

Hi my entrepreneurs hearts ¡¡¡¡

Today I come back with something important if you re an entrepreuner or you re thinking in it . Our company must be evaluated constantly because evaluating means looking at the results of our marketing strategies  to take corrective actions and the goals are attained . It s very important that our goals are in front of us .

marketing control
marketing control

We must ask us :

-what do we want to achieve ? I mean SET GOALS .

-What is happening ? I mean MEASURE PERFORMANCE IN OUR MARKETPLACE.

-Why is it happening ? I mean EVALUATE PERFORMANCE.

-What should we do about it ? I mean TAKE A CORRECTIVE ACTION . how? changing the program until it works .

Then , there are 2 types of control which  must know distinguish  : the operating control and strategic control .

the first one – we should ensure that our business achieves sales and profits or maybe another goals in our annual plan . Also, if our products are profitable in the different markets .

the second one – if our strategies are well matched to its opportunities . Here, there is a major tool which is marketing audit . To know the problem areas and the opportunities. We must assess overall : the marketing environment, marketing strategy , marketing organisation , marketing mix and the profitability .

Finally, we ve to know which are corrective actions that make sense and how and when could implement them .

I hope that this lesson is good for you .

thanks ¡¡¡¡

Beatriz Martínez

cómo conseguir que tu cliente te ame ¡¡¡

buenas tardes amores de fresa ,

hoy vengo con pequeños truquitos para que tu cliente te ame : qué debemos hacer ? ser un payaso NO pero ser esa persona que hace cosas increibles YES 😉

que tus clientes te amen
que tus clientes te amen

El producto puede vender si es bueno pero lo que vende ERES TU y te comprarán por ser tú …. NO LO DUDES ¡¡¡

4 trucos que deben estar en tu mente siempre

AUTENTICIDAD como por ej ser uno mismo , con tu propio encanto dando confianza y siempre la verdad por delante aceptando errores . No seas un vendemotos porque se detectará rápido . La vta agresiva se quedó en el siglo pasado .

Encuentra soluciones y personaliza ¡¡¡¡

EFECTO UNO DE LOS NUESTROS

Nos gusta la gente , las personas que son iguales que nosotros por qué? porque nos debemos sentir cómodos .

Debemos tener intereses comunes , aficiones compartidas , imagen similar y sobre todo unos valores muy parecidos .

ACTITUD POSITIVA

La gente que sonrie , que es optimista con energía siempre encuentra soluciones ; busca nuevos caminos y no se rinden

TIRA LA TOALLA PERO EN LA PLAYA …………………..

Debemos transmitir complicidad y confianza para crear un buen efecto al primer vistazo.

NO DISCUTAS NUNCA CON UN CLIENTE NI TAMPOCO LE DES LA RAZÓN COMO A LOS TONTOS – AVERIGUA PORQUE PIENSA DE ESA MANERA.

Espero que lo pongais en práctica y si te gustó COMPARTELÓ 😉

muchas gracias

Beatriz Martínez

 

 

 

Cuentame con sabor a vintage ;)

Buenas noches mis amores ,

Lo primero de todo pedir disculpas por no escribir hace unos días pero tuve unos días un poco liadillos entre trabajo y formación ………..

pero vengo con algo que os gustará ” un cafe & shop vintage ” muy especial que descubrí estos días de atrás en Burgos . Os preguntareis cómo se llama ? Esmol jaus ¡¡¡¡ un juego de palabras spanish english 😉 ya el nombre lo dice todo .

cafe lavazza + tapa vintage
cafe lavazza + tapa vintage

 

La importancia del marketing en los locales para hacer de una estancia agradable como es estar en tu casa ;  un lugar cómodo que nada más conocerlo te atrape ; musica acorde al lugar con un trato especial . Hasta la tapa está adaptada a tu consumición ¡¡¡¡ en esta ocasión me tomé un descafeinado con leche de máquina pero el próximo día me espera ese thé de cava con fresas ( lo encontré  ) .

Una barra especial que te hace recordar a la casa de tu bisabuela …… con un horario diferente : de lunes a viernes de 8 a 13 30 y los sabados de 9 30 a 13 h .

detalles vintage
detalles vintage
beneficios del cafe
beneficios del cafe

Si deseas saber cuáles son los beneficios del café pasaté a tomar ese desayuno con encanto y lo descubrirás …………… 😉

 

 

Cuentame …….. mientras me hago el turbante ¡¡¡¡

a mi me recordó a tiempos de chiquita cuando lo tenia mi madre en casa …………

las medias de rejilla , la ruleta de la moda ….

jugamos a ser diseñadoras de moda ??

20160331_093220escribimos ,  cosemos o cotilleamos una revista  😉

escribimos o cosemos
escribimos o cosemos
saloncito cuentame
saloncito cuentame

 

 

 

 

 

 

 

Me despido con un momento de relax en el cuartito de estar después de una comida casera en la cocina a ritmo de cassettes .

saloncito de estar
saloncito de estar
en la cocina
en la cocina

 

 

 

 

 

 

 

Os esperan en la calle belorado a ritmo vintage 😉

Si quieres triunfar en tu negocio adecualo al estilo , PERSONALIZA ¡¡¡

MUCHAS GRACIAS ¡¡¡

Beatriz martínez

 

your company needs to go abroad ? to die or survive ?

hello everybody ¡¡¡

today I want to talk us about someting that is very important for being succesful in new markets –  how can we segment the international markets ?

international markets segmentation
international markets segmentation

Operating in many countries presents new challenges ; the different countries of the world even those that are close together , can vary in their economic , cultural and political makeup. Thus, just as they do within their domestic markets , international companies need to group their world markets into segments with distinct buying needs and behavious .

Companies can segment international markets using one or a combination of several variables . They can segment by geographic location grouping countries by regions for ex western europe , the middle east , africa and so on .

why?

because nations close to one another will have many common traits and behaviors . For ex the United states and Canada have much in common but they differ culturally and economically from neighboring Mexico .

Also , world markets can be segmented on the basis of economic factors ; in this case  countries might be grouped by population income levels or even by their level of economic development .

Another variable for segmenting ” political and legal factors” , here it includes the type of government and its stability , receptivity to foreign firms , monetary regulations and the bureaucracy .  The cultural factors can be used to group the markets according to common languages , religions , behavioral patterns and so on .

Segmenting international markets on the basis of geographic , economic , political , cultural and other factors assumes that segments should consist of clusters of countries. But many companies use a different approach ” intermarket segmentation” where they form segments of consumers who have similar needs and buying behaviour even though they are located in different countries . An example is in the teenagers who show surprising similarity no matter where in the world they live . Here the companies are targeting teens with globally standardized products and advertisements . Nowadays By  internet is easier ¡¡¡¡

an effective segmentation
an effective segmentation

REQUIREMENTS FOR EFFECTIVE SEGMENTATION

There are many ways to segment a market but not all are effective . To be useful , market segments must be –

Measurable – the size , purchasing power can be measured although there are certain segmentation variables are difficult to measure .

Accessible – they can be effectively reached and served .

Substantial – the market segments are large or profitable enough to serve .

Differentiable – the segments are distinguishable and respond differently to different marketing mix elements . For ex if married and unmarried women respond similarly to a sale on perfume , they don t constitute separate segments .

Actionable – Effective programs can be designed for attracting and serving the segments . For ex one company can identify five market segment but its staff can be too small to develop separate marketing programs for each segment.

If you like the post , I hope that you share it ¡¡¡

thanks

Beatriz martínez

 

 

Great salespeople : building skills for being succesful

good night to everybody

today I want to write about something really important in a company ” great salespeople and their skills ” because through this person the sales grow up .

DRIVE , DISCIPLINE , RELATIONSHIP – BUILDING SKILLS

Sales growth by salespeople
Sales growth by salespeople

what sets great salespeople apart from all the rest ?

4 talents and these talents are :

intrinsic motivation

disciplined work style

the ability to close a sale

the ability to build relationships with customers : the most important talent ¡¡¡¡¡

1- intrinsic motivation – “differents things drive different people ” but one thing in common of all great salespeople ” an unrelenting drive to excel ” that means to be extremely good at something . It could be shaped and molded but it couldn t be taught . The sources of motivation varies .

2- disciplined work style – whatever their motivation , if salespeople aren t organised and focused and also if they don t work hard they can t meet the demands of  customers .

Nowadays , salespeople should have differentiation for being differents from the rest .

They are tenacious about organised plans and follow through in a disciplined way . The top sellers rely on hard work not luck but luck happens to the best salespeople when they get up early and they work late , stay up till 2 in the morning working on a proposal ………

3- the ability to close a sale – NO CLOSE , NO SALE ¡¡¡¡ 😉

Great closers are like great athletes . They re not afraid to fail and they don t give up until they close . They have a high level of self-confidance and believe that they are doing the right thing .

4- the ability to build relationships with customers – top salespeople are customer -problem solvers  and relationships builders .

they have an understanding of their customers ‘ needs . The terms which are importants to build are : empathetic , patient , caring , responsive and good listeners and also even honest

SEE THE WORLD THROUGH THEIR CUSTOMERS ‘ EYES ¡¡¡¡¡¡

if you liked this post , share it 😉

thanks

Beatriz martínez

 

 

Crea un blog o un sitio web gratuitos con WordPress.com.

Subir ↑