Hi my entrepreneurs hearts ¡¡¡¡
Today I come back with something important if you re an entrepreuner or you re thinking in it . Our company must be evaluated constantly because evaluating means looking at the results of our marketing strategies to take corrective actions and the goals are attained . It s very important that our goals are in front of us .
We must ask us :
-what do we want to achieve ? I mean SET GOALS .
-What is happening ? I mean MEASURE PERFORMANCE IN OUR MARKETPLACE.
-Why is it happening ? I mean EVALUATE PERFORMANCE.
-What should we do about it ? I mean TAKE A CORRECTIVE ACTION . how? changing the program until it works .
Then , there are 2 types of control which must know distinguish : the operating control and strategic control .
the first one – we should ensure that our business achieves sales and profits or maybe another goals in our annual plan . Also, if our products are profitable in the different markets .
the second one – if our strategies are well matched to its opportunities . Here, there is a major tool which is marketing audit . To know the problem areas and the opportunities. We must assess overall : the marketing environment, marketing strategy , marketing organisation , marketing mix and the profitability .
Finally, we ve to know which are corrective actions that make sense and how and when could implement them .
I hope that this lesson is good for you .