Good afternoon with something different …..
Something that I find it very important for the success of a company ; and many companies don t tend to make it .
What are the differences between selling concept and mk concept ?
Firstly , I ll explain what is the selling concept
what is the aim ? to sell what a company makes instead of what the market needs . It focuses on creating sales transactions rather than on building long -term relationships with customers . Here , a dissastified customer will not buy again and it s for that reason a company will fail because a satisfied customer will tell to others about his /her experience THIS CUSTOMER WILL RECOMMEND .
And then , the mk concept
what is the goal of this marketing concept ? to determine the needs and wants of a target market but the most important will be delivering satisfaction in a better way than competitors . They are always good because we can learn of what they make . In the mind of any enterpreuner – WE RE NOT SATISFIED UNTIL YOU RE ¡¡¡¡¡
The selling concept takes an inside outside perspective
what is the starting poing ? the factory
focus on existing products through selling and promotion means
to end with a profits in sales BUT what does it means ?
SHORT-TERM SALES
The marketing concept takes an outside inside perspective and the starting point will be the market which is well -defined .
Focus on customer needs and wants through integrated mk ( all activities are interrelated) and to end with profits but these profits will come from a customer satisfaction . what does it means ?
“LONG-TERM CUSTOMERS RELATIONSHIPS BASED ON CUSTOMER VALUE ” : “TELL IT TO ANOTHERS ” .
What is a customer ? THE MOST IMPORTANT PERSON OF A COMPANY . It must be ” the purpose of a company” .
thanks to everybody
Beatriz martínez
